Stay ahead of the style curve with our New In collection. From dramatic evening gowns and prom ready silhouettes to playful cocktail mini dresses and chic jumpsuits, these fresh arrivals capture the season’s most coveted looks.
Designed for every occasion, this edit of luxury dresses brings together flattering silhouettes, premium fabrics, and statement details that define modern occasionwear. Whether you are searching for prom dresses, evening gowns, pageant dresses, or formal event outfits, these new in styles are curated to ensure confidence, elegance, and impact.
Jersey Gowns: Sleek, Sculpted and Effortlessly Flattering
Jersey gowns are one of the most flattering choices for modern evening dresses. Known for their stretch, comfort, and body contouring fit, they enhance natural curves while allowing ease of movement throughout the night. Perfect for prom dresses UK, formal evening gowns, and pageant dresses, jersey fabrics deliver both structure and softness for a flawless silhouette.
How to style jersey gowns
Keep styling sleek and refined to complement the sculpted fit. Opt for strappy heels or pointed court shoes, minimal jewellery, and a structured clutch. Hair worn in soft waves or a sleek ponytail enhances the clean lines of the gown, allowing the silhouette to take centre stage.
Lidia Gown – ASHLEYlauren 12154
The Lidia Gown creates an unforgettable entrance with refined elegance and radiant sparkle. Designed in a fitted jersey silhouette, she enhances the figure beautifully while maintaining comfort and movement. Her embellished bodice, adorned with press on stones, catches the light effortlessly, while draped pearl shoulder straps add a soft, elevated finish. A gently gathered waist flatters the shape, flowing into a sweeping train for polished drama.
Shop Lidia Gown - available in 4 colours
Perfect for prom, pageants, formal events, and bridal occasions
Mireth Gown – ASHLEYlauren 12169
The Mireth Gown is refined elegance with a sculpted, modern edge. Featuring an embroidered lace bodice with an illusion corset effect and plunging neckline, she enhances the figure with precision. The fitted jersey skirt skims the body effortlessly, while a thigh high slit and sweeping train add fluid movement.
Shop Mireth Gown - available in 6 colours
Perfect for prom, evening gowns, pageants, and formal galas
Levara Gown – ASHLEYlauren 12270
The Levara Gown radiates chic, modern glamour with a sleek press on jersey silhouette designed to shimmer with every step. A beautifully beaded bodice with multicolour stones creates luminous dimension, while the fitted skirt elongates the figure. A high slit adds graceful movement and a confident finish.
Shop Levara Gown - available in 2 colours
Perfect for prom dresses, pageants, evening events, and formal celebrations
Lorelei Gown – ASHLEYlauren 12064
The Lorelei Gown is sleek, radiant, and designed for statement entrances. Crafted from luxurious jersey with sparkling embellishment, she features a flattering halter neckline and sculpted fit. A thigh high slit and elegant bow detail add drama and refined glamour.
Shop Lorelei Gown - available in 5 colours
Perfect for black tie events, pageants, galas, and formal evening occasions
Lace Gowns: Romantic, Feminine and Timeless
Lace gowns are perfect for those who want a softer, more romantic take on luxury evening dresses. From delicate lace appliqué to fully embellished lace designs, these gowns offer texture, elegance, and timeless appeal. Ideal for prom dresses, wedding guest dresses, and formal occasions, lace styles combine femininity with structure for a beautifully refined finish.
How to style lace gowns
Lace gowns pair beautifully with soft, romantic styling. Choose delicate jewellery such as fine necklaces or drop earrings, and opt for neutral or metallic heels. Soft curls or an elegant updo enhance the feminine feel, while a subtle clutch keeps the look polished.
Calle Gown – ASHLEYlauren 12189
The Calle Gown delivers ultra feminine sophistication with a structured corset bodice and delicate lace appliqué. The sweetheart neckline enhances the silhouette, while illusion detailing adds refined elegance. A fitted skirt, high slit, and sweep train complete this striking design.
Shop Calle Gown - available in 4 colours
Perfect for prom dresses, elegant evening events, and formal occasions
Orelia Gown – ASHLEYlauren 12222
The Orelia Gown is shimmering elegance with a sculpted, romantic finish. Featuring metallic lace appliqué and heat set detailing, she creates a dimensional, light catching effect. The lace up back ensures a perfect fit, while the sweeping train adds graceful movement.
Shop Orelia Gown - available in 2 colours
Perfect for prom, pageants, and formal evening events
Coralia Gown – ASHLEYlauren 12081
The Coralia Gown is timeless elegance with a modern edge. Featuring intricate lace detailing, an off shoulder neckline, and sheer sleeves, she creates a striking and sophisticated silhouette. The dramatic train ensures a true statement finish.
Shop Coralia Gown
Perfect for prom, galas, pageants, and red carpet occasions
Beaded Gowns: High Impact Glamour and Red Carpet Sparkle
Beaded gowns are the ultimate choice for those who want to stand out. Designed to catch the light from every angle, these embellished evening dresses deliver maximum sparkle, texture, and movement. Perfect for prom dresses, pageant gowns, gala dresses, and luxury evening events, beaded styles offer a show stopping finish.
How to style beaded gowns
Let the dress do the talking. Keep accessories minimal with simple heels and understated jewellery. Opt for sleek hair or a polished bun to highlight the embellishment, and choose a small clutch to complete a clean, red carpet ready look.
Corlena Gown – ASHLEYlauren 12194
The Corlena Gown brings shimmering elegance to the spotlight. Featuring a plunge neckline, open back, and fitted silhouette, she is adorned with pearls and heat set stones that illuminate every movement. A high slit and sweeping train create a striking finish.
Shop Corlena Gown - available in 8 colours
Perfect for prom, pageants, galas, and red carpet events
Afina Gown – ASHLEYlauren 11670
The Afina Gown delivers timeless glamour with a swirl beaded silhouette that elongates the body. The plunging halter neckline and intricate embellishment create a sculpted, radiant finish perfect for standout entrances.
Shop Afina Gown - available in 7 colours
Perfect for galas, formal events, evening occasions, and prom
Esme Gown – ASHLEYlauren 12152
The Esme Gown is a dazzling beaded evening gown designed to command attention. Featuring a strapless sweetheart neckline and intricate pearl and sequin detailing, she sculpts the body while adding dramatic movement with a bold slit.
Shop Esme Gown - available in 3 colours
Perfect for prom, pageants, and special events
Tarelle Gown – ASHLEYlauren 12226
The Tarelle Gown is a show stopping crystal embellished design crafted for high glamour moments. Featuring a strapless sweetheart neckline with a matching choker, she delivers a bold, modern edge. The fitted silhouette, high slit, and sweeping train create a powerful red carpet finish.
Shop Tarelle Gown
Perfect for galas, pageants, and luxury evening occasions
Discover the Latest Luxury Dresses at Naked Dresses
Our New In collection is designed for women who want to stay ahead of the trends while investing in timeless, high quality occasionwear. From jersey gowns that sculpt the figure to romantic lace designs and high impact beaded evening dresses, each piece is curated to deliver confidence, elegance, and standout style.
Whether you are shopping for prom dresses, evening gowns, pageant dresses, or formal event outfits, these new arrivals ensure you are always dressed for the moment that matters most.
