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The Rowena Gown is glamour and elegance in one, daring, refined, and designed to captivate from every angle. This striking silhouette features a illusion plunge neckline paired with a matching deep V back, creating a bold yet balanced frame that enhances the figure beautifully. Fully adorned with intricate beadwork, the gown hugs the body with radiant sparkle, catching the light with every movement. Powerful and polished, Rowena delivers pure pageant glamour with undeniable confidence.
• Available in Red, Multi Black, Emerald
• Perfect for red carpet moments, gala nights, and stage appearances
• Beaded gown featuring a illusion plunge neckline, deep V back, sculpted fitted silhouette, and high impact embellishment throughout
• Style 11790
Delivery
Free express shipping on all orders up to 1 kg (2 dresses). Duties & taxes included. Delivered via UPS Express in 1–4 business days, with tracking provided.
Return Policy
Return or exchange within 14 days via our Returns Portal. Once submitted, you have another 14 days to send items back using the provided label.
Bust Measure around the fullest part of your chest while wearing a well-fitting bra, if required. Keep the tape level under your arms and across your shoulder blades.
Waist Measure around the narrowest part of your waistline.
Hips Stand with your feet together and measure around the widest part of your hips.
Length Measure from the top of your head down to the floor.
Product Measurements
All measurements below refer to the garment, not the body. Toggle between cm and in to view your preferred unit.
incm
UK 2 / US 00
UK 4 / US 0
UK 6 / US 2
UK 8 / US 4
UK 10 / US 6
UK 12 / US 8
UK 14 / US 10
UK 16 / US 12
UK 18 / US 14
UK 20 / US 16
UK 22 / US 18
UK 24 / US 20
Bust
31
32.5
33.5
34.5
35.5
36.5
37.5
39
40.5
42
44
46
Waist
23
24
25
26
27
28
29
30.5
32
34
37
40
Hip
34.5
35.5
36.5
37.5
38.5
39.5
40.5
42
43.5
46
48
50
If your measurements span two sizes, choose the size that best fits your bust.
Size Conversions
Our ASHLEYlauren dresses are delivered in US sizing, as shown on the garment label. Please use our size chart to find your corresponding size before placing your order.
UK 2
equivalent to a US 00
US
00
EU
30
AU
2
FR
30
IT
34
DE
28
DK
35
UK 4
equivalent to a US 0
US
0
EU
32
AU
4
FR
32
IT
36
DE
30
DK
32
UK 6
equivalent to a US 2
US
2
EU
34
AU
6
FR
34
IT
38
DE
32
DK
34
UK 8
equivalent to a US 4
US
4
EU
36
AU
8
FR
36
IT
40
DE
34
DK
36
UK 10
equivalent to a US 6
US
6
EU
38
AU
10
FR
38
IT
42
DE
36
DK
38
UK 12
equivalent to a US 8
US
8
EU
40
AU
12
FR
40
IT
44
DE
38
DK
40
UK 14
equivalent to a US 10
US
10
EU
42
AU
14
FR
42
IT
46
DE
40
DK
42
UK 16
equivalent to a US 12
US
12
EU
44
AU
16
FR
44
IT
48
DE
42
DK
44
UK 18
equivalent to a US 14
US
14
EU
46
AU
18
FR
46
IT
50
DE
44
DK
46
UK 20
equivalent to a US 16
US
16
EU
48
AU
20
FR
48
IT
52
DE
46
DK
48
UK 22
equivalent to a US 18
US
18
EU
50
AU
22
FR
50
IT
54
DE
48
DK
50
UK 24
equivalent to a US 20
US
20
EU
52
AU
24
FR
52
IT
56
DE
50
DK
52
Fit Notes
Inclusive Sizing: Our collections are available in sizes UK 2 to UK 24, designed to flatter a wide range of silhouettes.
Length: If a style is longer than your preferred length, it can be tailored by a local tailor without affecting the design or finish.
Corseted Styles: Designed to feel sculpted and secure. Take your usual size. Assistance may be needed when zipping.
Returns & Exchanges
If for any reason your dress isn’t quite right, we’re happy to help with returns and exchanges. Just make sure the item is in its original condition with tags attached. See Return Policy.
Easy Returns
You can easily return or exchange items within 14 days of delivery through our Return Portal.
Fast Delivery
Enjoy free express worldwide shipping. No hidden fees, duties and taxes included.
Customer Care
Get in touch. Our dedicated customer care team is here to assist.
Rated Excellent
Chosen by thousands for luxury, statement-making occasionwear.
Easy Returns
You can easily return or exchange items within 14 days of delivery through our Return Portal.
Fast Delivery
Enjoy free express worldwide shipping. No hidden fees, duties and taxes included.
Customer Care
Get in touch. Our dedicated customer care team is here to assist.
Rated Excellent
Chosen by thousands for luxury, statement-making occasionwear.
